Artist: Lynn Heitler

Art with purpose is a basic tenet of LYNNEL’s business. To this end, one of the biggest transformations for me as an artist has been the collaborative process I have enjoyed with architects, designers, and clients across the country. I have been intensely focused on how each surrounding, and the people in those surroundings, impacts the selection of artwork.  We work together, artist and client, in a mindful way, with profound consideration for the viewer of the artwork, and how it might make them feel.

Even though I continue to create oil paintings presented in galleries, I wear a different hat to produce large-scale digital art. The client’s needs are front and center in this context. Working in both realms, for me, enables the creative process. My experience as a painter and printer of monotypes and monoprints has informed my evolution into digitally produced art. This has felt like a logical addition to my creative repertoire, one I had spent years preparing for without even knowing it.

To my delight, the digital approach allows me to correct color and composition errors in seconds. Nothing like this is possible with oil paint and a brush. The main difference is not the focused attention held in the process — that is the same no matter the creative experience — but rather whether the work is a hands-alone-in-the-studio experience or a collaborative process with a Photoshop professional and a team of installation experts. This expansion has been incredibly rewarding. In particular, the growth into three-dimensional, suspended art using translucent substrates has provided a multitude of different ways to create new work. The role of light, both transmitted and reflected, on glass and acrylic is magical. Equally important has been the issue of scale. To produce art that can be scaled up to very large proportions is something an artist working on paper or canvas could never do. Similarly, the capacity to crop out and use sections of an artwork has allowed me to utilize portions of a composition completely on their own. These parts that make up the whole are often as interesting individually as the original piece.

Lynnel Art to Form has given me the opportunity to work with many extremely talented people over the years.  It has been an honor to do so.  Creativity has no limits.